This new survey captures information about purchasers’ selection process, contracting approach, and future adoption plans in the burgeoning, multibillion-dollar digital health technology industry.

The survey was conducted in partnership with NORC at the University of Chicago and polled 332 decision-makers responsible for purchasing digital health solutions at health plans, employers, and health systems.

The survey shows that spending on digital health increased rapidly over the past two years. Purchasers—including health plans, employers, and health systems, plan to continue to grow their spending on digital health offerings in the year ahead for solutions that can deliver health benefits, positive user experience, and return on investment. Reasons for increased spending were relatively consistent, with all three purchaser groups reporting increased consumer demand and improved health outcomes as primary motivators for adoption. Three out of five (60%) health plans cited cost savings as a top reason for increased investment in digital health; 49% of health systems and 34% of employers agreed.

PHTI intends to field this survey on an annual basis to track trends and developments in the digital health sector. 

Download the Survey